Evan Ceretti
Evan Ceretti

Jun 30. 3 mins


Social media has completely revolutionized the way in which we see the world. It has changed the way we communicate with each other, the way we do business, and it affects the daily lives of most users for better or for worse in nearly every way possible. It has turned an endless number of people into entrepreneurs, and an uncountable number of entrepreneurs into successful professionals, social-media rockstars, and lifestyle experts in a variety of fascinating niches. It has brought to light all that is good and bad in the world, and it serves as a news source and educator to billions of users.

June 30, 2018, is the ninth annual Social Media Day. In 2010, Mashable thought it would be a good idea to recognize and celebrate the impact social media has had on global communication and how it affects the daily lives of the billions of users who connect every day to various platforms. Conferences are now happening all across the world in support of Social Media Day. Use #SocialMediaDay when posting to remind others of this day and to get in on the action.

Social media is at the very core of today’s global communication. It has redefined many aspects of our daily lives, including the way we see ourselves, see each other, and interact with different cultures. We share the latest trends, get university educations, vlog about anything and everything, do our banking, help eradicate poverty and tackle the world’s most pressing issues, stay connected and informed on a global level, find the answer to nearly any question, grow businesses from scratch, and, of course, show off photos of our food. It is a source and a tool to express endless creativity.

Users Tweet the daily news on Twitter, promote their businesses on Facebook, and become Insta-famous on Instagram. For magazines, such as International Diver Magazine, it brings our passion and love for diving to enthusiasts and travellers across the world – something that was much more difficult before the birth of social media.


So, what exactly does one do on social media day? It’s easy – be social! Though most of us probably already do these things on a daily basis, here are some ideas to help you out:

  • Post your own live video to IGTV.
  • Upload one of your best photographs to Facebook.
  • Tweet some good news.
  • Update your LinkedIn profile to let people know what you’ve been up to.
  • Network, make new friends, and strengthen existing online relationships.
  • Check out International Diver’s Instagram page to see what’s new in the diving world, and interact with us on Facebook, Twitter, and on this site.



There are influencers on IG that focus on just about every niche imaginable, from fitness to food, parenting to pets, tech to travel, and everything in-between. Brian Kelly, aka @thepointsguy, was named one of Forbes top travel influencers of 2017. Check out Kelly’s account for tips on how to rack up frequent flyer points and get across the world cheaply. In the scuba diving world, with over 170K followers, @scubadivergirls have one of the most influential accounts, which shows just how much fun diving can be, while focusing on the female diving world.

One of the most epic travel accounts has got to be @muradosmann, creator of the #followmeto series, in which many of his photos feature his wife taking him by the hand and leading him around the world to spectacular travel destinations. Instagram photos are often about food these days, and you could spend a lifetime swiping through all the mouth-watering photos. One of IG’s biggest food influencers is @pinchofyum – warning: these photos will make you very, very hungry. One of Canada’s biggest social media influencers is the inspiring Lilly Singh of @iisuperwomanii, who is a Youtube personality, blogger, and author.


Connecting is easier than ever. Today, new apps, games, and social media platforms can reach astronomical numbers in a matter of days. The telephone connected the world in a way never seen before, and it took about 75 years until 50 million users had access to it. The TV took only 13 years to have the same number of users. The internet took 4 years, Facebook took 3.5 years, Twitter 2 years, and Pokemon Go only 35 days. Here are some other interesting social media numbers:

  • Facebook had more than 2.2 billion active users in April 2018.
  • YouTube had 1.5 billion.
  • WhatsApp and Instagram had over 800 million.
  • The number of social media users worldwide was 2.46 billion in 2017.
  • People have more than 5 social media counts on average, according to Brandwatch.
  • Google processes 100 billion searches a month.
  • 81% of all small and medium businesses use some kind of social media platform.
  • 300 hours of youtube video are uploaded every minute.
  • The number of mobile phone users in 2018 is 5.1 billion.
  • The Internet has reached a global average of 53% as of Jan 2018, according to HootSuite.

As International Diver moves its focus from Honduras to Eastern Canada, everyone on this side of the world is gearing up for Canada Day on July 1st. Since you’ll already be in the social media swing of things, keep the celebration going and try to capture the true essence of Canada Day through your social media platforms. Some of the best places to celebrate this year are in Ottawa, the country’s capital, Niagara Falls, and on the far east coast in Charlottetown, the birthplace of Confederation. Don’t miss the fireworks display!

Get our attention with #indiver#indiver on Instagram on June 30th with your best Lifestyle pics for a chance to be featured.

Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, Snapchat, Tumblr, LinkedIn, the social media list goes on and on – what’s your favorite social media platform?


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